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Print’s Not Dead: When paper beats digital

Print’s Not Dead: When paper beats digital
If recent marketing trends were a variant of ‘rock, paper, scissors,’ companies have been playing as if digital always beats paper. Marketing has shifted away from flyers and mailers and other hard-copy advertisements and into email marketing, web content, and on-demand electronic files. Well, folks, prepare to throw ‘paper’ on the count of three, because it turns out paper still and always wins. What Works (Hint: It’s Paper) According to the Canadian neuromarketing firm TrueImpact and a separate study published by researchers from Temple University, paper is still the way to go in regards to connecting with clients and potential